Streetwear has been a common trend in recent years for menswear. It is a trend that luxury fashion brands are getting involved within recent years. They are collaborating with some of the biggest streetwear brands to date in the industry.
Virgil Abloh, one of the biggest influences in the fashion industry in recent years, passed away last year. He was one of the biggest influences in the fashion industry for streetwear and luxury fashion. Virgil Abloh was the founder of one of the biggest streetwear fashion brands today, Off-White. He was also the former artistic director for luxury fashion giant, Louis Vuitton. These are just one of the many hybrid streetwear brands that are sold at a luxury price.
Streetwear has developed a unique style that is different from modern-day fashion trends. Many high-street fashion stores are now stocking up on these streetwear brands. Selfridges is one of those stores that now has a lot of streetwear brands on its shelves.
Stussy was the first brand to design clothing to how we know streetwear today. It was founded in the 1980s by Shawn Stussy and was originally for the surfer community in the United States. Shawn scribbled his name on the back of surfboards and, due to the demand, he began doing this with tees. It soon spiralled into a clothing brand across the United States and encouraged other streetwear brands to emerge.
Stussy is a much cheaper brand compared to the other streetwear brands that are out there today. Along with the style and originality, the price is one of the reasons why this brand is still going strong today. Shawn Stussy has not been involved with the brand since 1996. Nonetheless, it has collaborated with some of the biggest brands since its departure.
Supreme is a brand that everybody knows who buys streetwear, which was founded not long after Stussy. However, they made the streetwear style more luxurious. Not to mention that the price tag is much higher compared to Stussy and other streetwear brands. Supreme did a marketing method that nobody was used to before in the fashion industry. When releasing clothes, they limited the number of items to make it rare.
Supreme is one of the most popular streetwear brands currently in the market. They have also collaborated with several fashion brands that are not part of the streetwear style. Louis Vuitton and Gucci are a couple of brands that have collaborated with Supreme. Most recently, they collaborated with Gucci to design a premium full tracksuit. They built hype up around the brand due to their “drops”, hence why they grew so quickly as a brand.
Palace, a UK streetwear brand, was founded back in 2009. Football hooligans alone took to this unique style in the United Kingdom. Now, it has become a brand for men across the UK. Despite only being founded in 2009, the popularity of this brand has taken hold for UK streetwear.
Like Supreme, Palace uses a similar marketing method to Supreme. Limiting their drops of clothing items to build hype around the brand. It is a marketing method that several streetwear brands do themselves now. Including the rest of the fashion industry.
A Bathing Ape
Moving over to the eastern part of the world, A Bathing Ape is a Japanese streetwear brand, founded in 1993. It is a highly popular brand that has managed to make its way across to the western part of the world. Additionally, it is one of those streetwear brands that is stocked on the shelves of Selfridges. One thing we know, Japanese streetwear is growing very quickly across the rest of the world.
A Bathing Ape is one of the oldest Japanese brands out there at the moment. Not to mention that it is also one of the biggest, designing clothes for women, men, children and, specialising in streetwear hoodies. There are many Japanese streetwear brands that you can choose from, and they are slowly moving their way over to the western part of the world. Another Japanese streetwear brand that you might have heard of is Neighborhood which was founded a year after BAPE.
Off-White, the brand that was founded by Virgil Abloh, is one of the biggest influences on modern-day fashion as we know it today. The brand was founded back in 2012 although his experience within the fashion industry is far more than that.
Some people will consider this brand to be a high-end fashion and others will consider it as streetwear. Moreover, the streetwear market has gotten much larger, which has increased the value of streetwear clothes. Once upon a time, streetwear used to be affordable, now it is much more expensive. Supreme was the first brand to raise the prices of streetwear due to its marketing method. Nonetheless, streetwear can be expensive although it remains the same style that started with Shawn Stussy and James Jebbia.
Whether you consider Off-White to be a high-end fashion brand or a streetwear brand, it will become a lot more popular over the coming years if it is in the right hands.
Streetwear has been a popular trend for several years now. That is why so many luxury fashion brands are getting involved with this amazing style. As mentioned previously, the average cost for streetwear has risen a lot in recent years. Nonetheless, there are many fast-fashion brands out there that are designing streetwear in the same style, at an affordable price.
The streetwear style varies around the world. Streetwear that is worn in the UK is different to those that others wear in Japan and the US. Although they have a similar fit with how relaxed the clothing is. It is no doubt that streetwear is the future of men’s streetwear. That is why many high-street stores are stocking their shelves with more streetwear brands.
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