As an e-commerce entrepreneur, you’ve done everything right. You’ve picked a profitable niche, found suppliers for your products, and designed a great e-commerce website. The only problem is that you aren’t getting nearly the amount of traffic that you need to have a successful business.
It is no surprise that when it comes to e-commerce, it’s all about the traffic. Without traffic, you don’t have much business. Despite its importance, traffic too often gets overlooked by e-commerce marketers and companies. They focus on optimizing sales pages instead of getting more people to their sales page in the first place! This article will teach you how to get more visitors to your site using proven strategies that work whether you are just starting out or if you are already established online.
Use Content Marketing
Everyone knows that content is king. Today, there are hundreds of thousands of brands attempting to attract attention through their websites, blogs, and social media accounts. You might have the best product in the world and a website fit for the New York Times but if no one comes to visit your site you’re going to be out of business before you know it. By investing in the right content marketing mix such as blog posts, customer reviews, whitepapers, success stories, videos, Infographics, and tutorials you can build a good reputation for your brand in the online world.
Work on SEO
SEO is a process of improving the rankings of your e-commerce website in major search engines like Google, Bing, and Yahoo. SEO is free, and it’s an effective way to drive more traffic to your website.
In general, the higher ranked the search results page is and the more frequently a site appears in the search results list, the more visitors it will receive from the search engine. By optimizing your website with keywords that your target market searches you can start to climb in google search algorithms. There are a lot of free and paid tools out there that help businesses find these golden keywords.
Social Media Marketing
Social media is an essential part of any marketing campaign. Which social networking sites you choose will depend on your target demographic and what kind of content they like shared. For example, if you’re selling women’s accessories, Pinterest would be a great place to start sharing photos of the latest trends. Or if you’re looking to target corporate customers then LinkedIn is best.
Social media marketing is a great way to increase your business’s visibility and traffic, but only if you execute it correctly. The key to executing social media marketing for e-commerce is not just about sharing your brand’s content – it’s about creating engaging interactions with potential customers and community members. Conducting contests, offering discounts or freebies, and hosting webinars are some of the easiest ways to take advantage of social media marketing.
Use Influencer Marketing
Marketing is not a one-size-fits-all approach. Different strategies will work for different brands, just like your specific product or service is unique and special in its way. One of the most overlooked marketing channels that small businesses can take advantage of to attract new customers, build brand awareness and generate revenue is influencer marketing.
Many e-commerce companies are turning to influencer marketing as a way to grow their traffic, expand their reach and increase consumer loyalty. With the help of influencers, small businesses can use social media to target new audiences and drive more online sales. By tapping into the power of influential Instagram users, brands can create a network of brand ambassadors who will champion your products to their followers.
Get 3PL E-Commerce Order Fulfillment Services
By getting your products delivered on time you can also increase the chances of positive reviews. With the right strategy, you can increase traffic to your e-commerce website. There are a lot of third-party prep services out there but I will highly recommend E-Commerce Express. The company helped me grow my e-commerce business exponentially. They help me custom source the best products from reliable manufacturers as well as remarkable prep services and logistics.
They are a one window solution that offers everything such as 3PL order fulfillment services, e-commerce expresses fulfillment services, branded and custom packaging services, product sourcing, Amazon prep services, and photography. Using these services, I was able to generate positive feedback from customers which helped improve my search engine optimization.
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