Blockchain is a revolutionary technology that has begun to permeate into a range of other industries. From finance and medical healthcare to art and marketing, blockchain is disrupting and transforming whole fields as it continues to develop.
In this article, we’ll be taking a look at real world cases of blockchain being used within marketing, PR, and advertising. We’ll be discussing:
- De Beers
- and the Blockchain PR and Marketing industry as a whole
Let’s jump right into it!
Back in 2017, Spotify announced that they were going to begin to incorporate blockchain into their daily system of operations. Their plan was to use the decentralized database that blockchain runs on to give a more transparent picture to artists about who owns and earns on certain tracks.
They were about to do this as one of the main benefits of blockchain is how accessible it makes data. Instead of hiding data, every single blockchain transaction is completely transparent. By incorporating blockchain in this way, they have made it so you can see who is involved with a song on the platform. This extends from the singers and the songwriters all the way to the label that released the song.
This transparent form of data sharing allowed for artists, songwriters, and producers to always be fairly attributed with their own work. This eradicated the industry problem of people not getting total credit for their work and resulted in a much fairer system.
Matchpool is an application that uses blockchain currency trading to incentivize their users to participate in certain communities. For example, by using the Matchpool dating app, you’ll be able to receive Guppy Tokens. These can then be redeemed in the application, or purchased and traded or exchanged.
This payment for usage feature works as blockchain can more accurately record transactions. The unalterable style of blockchain ensures that everyone who spends X amount of time on the app is awarded the correlating amount of digital currency.
Alongside this, the incentivization this company uses makes sure that people flock to their products, loading up their networks and ensuring they run smoothly.
Having absolutely nothing to do with beer, this application is the very first platform that uses blockchain to track the history of a diamond. Within this application (named Tracr), you’ll be able to see an incredible wealth of data on a diamond – from where it was mined, to who cut and polished it, all the way to who currently owns it or at which jeweler it is located.
The transparency of blockchain ensures that this app gives accurate information on their diamonds. As records within blockchain systems are tamper-proof, each of the records is certified as authentic. This form of data sharing then allows people interested in buying diamonds the certainty that they are buying a real diamond and from a reputable source.
Once again, blockchain’s transparency has led to strides in this app’s development.
The Rise of the Blockchain Marketing and PR Industry
The rise of blockchain has led to a new form of PR and marketing to spring up – one that is wholly devoted to the social development of this particular industry.
Considering the history of blockchain scams, many social platforms did not allow blockchain to advertise on their platforms. Due to this, blockchain PR and blockchain marketing firms had to take to other social platforms.
This led to the redevelopment of the industry, these new platforms needing distinct techniques and PR strategies. One blockchain marketing and PR firm, GuerillaBuzz, composed the following graphic to show the top blockchain PR social sites:
As you can see, whereas normal PR would expect to see sites like Facebook and Twitter, they are nowhere to be found in this industry.
The development of blockchain has led to the upsurge of new industry developments.
Even though it is still only in its early days, blockchain is one of the most impactful changes that is beginning to permeate into a range of industries. No matter which industry you work in, its likely that blockchain will begin to take effect – if it hasn’t already!
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