How to Create Custom Die Cut Flyers Without Flaws?

In this digitally-driven world, it is easy to neglect the power of tangible ad materials, particularly flyers. But these paper promotional tools can deliver incredible results, especially for event promotions and local businesses.

But like all marketing, custom die cut flyers can be efficacious if you design them without any flaws. A flyer that is poorly designed can go from your customer’s hand to the dustbin in just a few seconds. So, in this blog, we are going to discuss the top mistakes you should avoid with flyer printing.

1.  Adding Too Much Information

One of the primary mistakes that people make while designing a die cut flyer is to cram it with too much information. A flyer that is filled with too many words can cause your audience to be deterred. Rather create an engaging and concise copy that instantly gets to the point. Keep in mind that the flyer isn’t a novel. It is a snapshot that grabs attention and gives out a clear message.

Break down the information into bullet points, visuals, and headers. It will make the flyer more digestible. Thus, it will draw the attention of the reader to the most important points.

2.  Making It Too Busy

An average person looking flyer will not give it more than a few seconds. In those few seconds, you should be able to get your points across. In case a rectangle flyer has too many fonts, colors, or distractions, the receiver holding it will not be able to concentrate on the message. To make sure that it doesn’t happen, make sure that you keep it simple.

Choosing a maximum of 3 colors, images, fonts, font sizes, and backgrounds is a good rule to keep in mind. Moreover, you should ensure that the main message is bold and large. This ensures that this message is the first thing your potential customers read.

3. Using Poor Quality Images

The images that you are adding to the flyer have the potential to make or break the brand message. If you use irrelevant or low-resolution images will send out the message that you do not really care about quality and your customers.

Choose high-quality images. In case you do not have original pictures, you can choose stock photos. Make sure that you resonate with your brand and a certain message of the flyer.

4. Not Focusing on Hierarchy

Not all details on the flyer will hold equal weight. So, you will have to decide on the primary message you want to convey. Also, it is important to ensure that the message stands out. Usually, it would be the primary call-to-action or the headline.

It is important to use boldness, size, and color for emphasizing the fee information. For example, when you are advertising a sale in your offline or online store, a ‘SALE’ or discount percentage headline can be prominent enough.

5. Adding a Message that Doesn’t Sell

You need to ensure that your words sell and answer the most crucial questions in the mind of the consumer and that is what is in it for them.

Pose a question that is on the minds of your prospective customer and answer it, too. Mention a common issue your prospective customer has and explain how you and your products or services will solve that issue.

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6. Not Adding a Call-to-Action

You need to consider what you want your flyer recipient to do after they are done reading the flyer. No matter it is visiting a store, attending an event, or checking out a site, your call to action has to be compelling and clear.

Go for actional languages, such as ‘Learn More’, ‘Visit Today’, or ‘Buy Today’. Make sure that you are placing a CTA at a spot that is noticeable and consider choosing contrasting colors to make the flyers pop.

7. Not Branding Consistently

Your flyer serves as a direct reflection of your brand. Introducing a different logo, altering color schemes, or adopting an off-brand tone of voice can create confusion among recipients and weaken the overall impact of your brand.

Before completing your flyer, cross-check it with other marketing materials to guarantee brand uniformity. Sustain consistent colors, fonts, and overall style to achieve a unified and cohesive brand presentation.

You might be tempted to rush through the design process of rectangle flyer printing but it is important to give it the attention and time it deserves.