kathycorne
Any digital marketing campaign is incomplete without the content. It is important to learn content marketing in order to gain better insight into digital marketing. There are simple elements that can be added to make the content shareable. These elements are referred to as “share triggers”. Let’s learn to use these triggers in the content.
Information Gaps
Any content providing information regarding an unfamiliar topic piques the curiosity and people will want to consume the information and share it too. The secret to create the information gap and keep the readers hooked. Here is a guide to doing it stage by stage strategically:
Preview something: open a powerful information gap by previewing something unknown which is explained later in the content. When readers note this preview, they’ll be trapped into reading because they would want to find out more.
Provide An Explanation: once you have sparked the curiosity and made people conscious of the gap present in their information, they’ll want to have more info that can fill the gap. Here comes the trick, if you want the readers to share your content, you ought to fill this gap with a knowledge that satisfies their curiosity.
Memorable Content
2.4 million Blog posts are published on a daily basis, which is incredible, but this huge number makes it difficult to make content stand out. One thing is established if your content is not unique; you are not going to get any social shares. The trick is to create the content which stick in the mind of people and which is memorable.
The zigzag method is used to create such content. Publish a piece of writing that is against the popular idea or give another angle to the popular opinion. It doesn’t necessarily have to beat the world. The rule is simple when everyone else zigs, you zag.
It is important that you provide the readers with credible data to prove your point. You don’t have to overthink even the slightest drift form a popular belief is enough to pull the trigger off.
Content Design
We don’t understand why it is so underrated; good content design literally forces people to share that content. People have a series of subconscious impressions about the content when they land on a page. A great content design will guide the readers whether they want to stay or leave; it also indicates towards the perceived value and lastly, affect their decision to share it or not?
Infographics And Free Coupon Codes
Infographics are a great way to increase the sharing of the content. They are not only the highly shareable assets but they also enhance the page design and add value.
Another great source of making content shareable is free coupon codes. Add some codes which can bag discounts for the readers and see how fast the number of sharing go up.
Say No To Frequent Color Change
It is better to stick with the two or maximum three basic colors. Keep your blog consistent. Use images in neutral colors if you want people to embed them because they go with every theme websites. Neutral colors are not boring; in fact, they are more shareable.
Social Currency
It is vital that you understand the concept of social currency. People tend to share good news or information that makes them appear nice and reinforces their beliefs. Make the influencers of the relevant industry look good. Ask influencers a question and incorporate their answers into your content. They are going to share it so; it will reach thousands of the followers they have. This will make people reshare it because the credibility of the influencers is now attached to your content.
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