Lisa Brown
Online businesses are on the boom today. Traditional businesses have shifted to opening up their own e-commerce stores to reach out beyond their local boundaries and scale their businesses to survive the competitive business environment. However, the e-commerce industry is not less competitive, either. It is one of the most running industries today, and there are many platforms where you can build your functional e-commerce store and start your online business. And Magento has topped over all of them. With its amazing features and functionalities, Magento becomes the most preferred and most used platform for creating an e-commerce website. However, to stand out among thousands of sites over the platform is way too competitive and a task. But you can get done with this task by following some very simple search engine optimization strategies for your Magento website and make it rank on the top of the search engines.
How to Make Website SEO Optimized
- Personalize Your Website
On a platform that has so many websites running over it, choosing from the readily available templates, themes, and designs will not work very well for the appeal of your website. Many people use those templates, and your website will not look anything different and might fail to give users a good experience. Customizing a website makes it look unique and keeps it new all the time. People love seeing new things. When they get to see something absolutely different after going through many monotonous websites, the change and oneness appeal to them, and they are readily attracted to your website, which helps with conversions. Having a website personalized for your needs will also help you operate it better and make changes as and when you like.
- Focus on the URL Structure
URLs, although they do not affect the website rankings much, they have a lot to do with user experience. Easy URLs are easy to type and easy to find. Your customers readily remember easy and short URLs and are able to directly reach to your site, without going through many searches. What you must do for this is not to leave it to the platform to create the URLs for your pages. Use the extensive customization functionalities of the platform and create your own URLs for every page. This way, you ensure that the URLs contain keywords and are SEO friendly. You also can assure yourself that the length of the URL is okay, and it does not contain words or numbers which are hard to remember. You also get the chance to keep it unique.
- Titles and Meta Descriptions
Just like URLs, you don’t want to leave even the titles and meta description of your pages to the platform. What the platform will do is take a few lines of the content of your pages and put it for the title and meta description which may not be relevant. Moreover, it may be possible that such descriptions might not even make sense. And if the meta descriptions and titles do not make sense, there is no way that you would get a click. So, take time and take the chance to write your own titles and meta descriptions. Writing the titles and meta descriptions help you utilize keywords in them, which is very important in SEO. You can also be creative and write engaging content that compels your audience to click and visit your website.
- Work On Images
Images add insights and visual experience to the content over your website. And you get the chance to add more keywords to your site by adding alt tags to the image. Always name your images using simple and easy keywords, because the image name will form part of the URL for the image. Also, do not use too many images, and prefer the jpg format over the png images so that you maintain the speed of your website.
- Keep the Speed
Users are impatient when it comes to loading the site. They want the pages to load instantly, and if they have to wait for long, they will leave your website in no time. Also, search engines give priority to websites which are fast and maintain speed. So, it is important that you work on the speed of your website and keep the loading time very fast.
- Create a Blog
A blog gives you the space to add more keywords to your site through articles, infographics, images, videos, etc. All this attracts the audiences and engages them on your website. You can also promote your products and brands creatively through your blog. And adding a blog over Magento is way too easy, all you have to do is add an extension to your website.
- Use of Headings Tag
Be sure to use different headings tags like H1, H2, and H3, and use them correctly to have search engines index them right. Titles must be written in H1 tag and other less important headings, and sub-headings should use the H2 and H3 tags.
With these simple things, you can have your website highly optimized for the search engines and assure yourself of a great market over your online store. So, go for it, keep all of this in your mind and market your online store efficiently.
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