Many people dream of opening their own successful food business. Indeed, it combines two amazing passions – being your own boss, and providing people with good meals. However, it’s not an easy job to do. The responsibilities, the long hours… The stress can be absolutely murderous, and having things go the right way is neither easy nor simple. Still, if you get the basics right, you might just be able to pull through.
The article below deals with what you need to do if you want your food business to grow and to succeed. It doesn’t matter if you’re working from home or opening your own place if you’re gunning for a small bistro or a fancy upscale boho-chic restaurant.
The right style
First things first, you need to have a clear vision of what you want to achieve. Now, this isn’t some kind of flight of fancy, or of you basically daydreaming. Namely, what we suggest is that you have a clear vision of what kind of food you will offer, and how will you offer it. Doing too many things at once just spells disaster. A common pitfall is people trying too hard to have their restaurant or food business offer a huge variety of meals, while not being able to offer anything of quality.
So, decide what you want to focus on. South Asian cuisine, Sushi, or perhaps Italian or French? Are you going with a nice, old-timey mom and pop look, with affordable prices and comfort food, or would you rather go with something more chic and modern?
Next, you need good gear. Never, ever skimp on this part. Cheeping out on your equipment spells disaster. Low-quality knives, fragile ovens, slow dishwashing equipment, it all will just slow down your business, and provide people with low-quality service and food. We are not saying you need space-age level technology or the finest and most expensive equipment on the market. What we are saying, however, is that you need to give your staff something they can work with.
Furthermore, be thorough. If you’re getting new equipment, then you are getting new equipment. The type doesn’t matter, the time doesn’t matter, everything needs to be in line, and otherwise, the weakest link situation will occur. Having everything in the kitchen perfect except your dishwasher will seem ok at the beginning, but after a while, you are going to end up without any utensils or cooking ware. The same goes for the things in your dining area, and even for your delivery services. For example, getting your packaging from a company like BCS Foodpak means you get good containers if you offer take out options and delivery systems. Don’t buy the basic plastic foam containers – these are weak, toxic, and bad for the environment.
Location, location, location
Of course, a restaurant is only as worth as much as its location. On one hand, you need to be in an area that sees a lot of foot traffic, that is easily reachable, and that is in a nice neighborhood that people like spending time in. On the other hand, there are bills to pay and rent to be met. These popular areas cost a pretty penny, it won’t be easy doing business there. Plus, the competition will most likely be rather fierce.
It’s up to you to decide, to see if you can meet this balance or not. It’s not easy, we understand, it’s practically a crapshoot, but you don’t have that much choice. Try to analyze the market to the best of your abilities, and see if you can push through or not.
Finally, you want a good team to have your back. No matter how good your equipment is, how lucky you were to get the fantastic location you are in, you need a strong staff. A good cook and waiters you can trust means more than anything else. You want people you can trust, hard workers that have the experience, but that is also willing to learn.
Getting the right people isn’t easy, of course, but once you have a team working in unison, people moving in sync like a well-lubricated machine, then you will see the magic happen.
And there you have it folks, a couple of basic things you need to master if you want your food business to be, and to stay, successful. Things like choosing the right location, or just having a clear vision of what you want to accomplish, matter a great deal. The same goes for choosing the right location, or for hiring the right people. These may sound basic, but it is the basics that matter the most, the things that need to be as close to perfect as they can possibly get.
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