How to do SEO for small local businesses?

As Uncle Ben from our favorite comic book ‘Spider-man’ once said, “with great power comes the great responsibilities” is indeed true. When you are starting a new business from scratch, it doesn’t matter if it is big or small. Launching a new company, product, or service can always be stressful. Being the owner of a small business is indeed tiring. Only you can imagine how much responsibilities and tasks you have to do by yourself of which you are not even capable of. There comes the points were you might feel like you are a janitor in your own company.

Since the invention of the internet, businesses, and entrepreneurs are getting a huge advantage from it. Online business not only helps them in gaining new customers but also helps them in creating a fabulous online presence. When it comes to doing business online, a lot of people, especially small business owners, think that they will get an avalanche of customers and orders as soon as they launch their business’ website. You have to work day and night to be at the top of the search results. In order to do so, SEO for small businesses is the best way to do the same.

What is SEO?

In simple terms, SEO stands for Search Engine Optimization. It is a process that not only increases the quality but also the quantity of traffic to your website with the help of the organic search engine result page. In other words, SEO contains making changes in the content and design, which makes your site more attractive to a search engine. Even though SEO can be complicated when we are talking about various aspects that are responsible for the search ranking, but the basic process is not as difficult as you think.

Almost every search engine works with one motto, “delivering results which are not only the finest but also relevant to what users are looking for.” And to do so, they will crawl to various sites and understand them deeply. If you are a startup and carry a vision to compete with the global market, then SEO for small websites will guide you in the same. In this blog, we will talk about what search engine optimization for small business is, how it can be helpful to your business, and what are the latest SEO tips for small business.

What is SEO for small businesses?

As we discussed above that SEO is a systematic process that helps you in enhancing your brand value and recognition over the internet. Not only this, there are many ways in which SEO for small local businesses can help them in improving their brand’s identification. Here in this blog, we will understand a series of strategies or methods which will help startups and small-sized business is doing great on various search engines like Google, Yahoo, Bing, etc. Although, these strategies won’t be helpful to the big business organization in a way it does to the small companies.

But before that, let us discuss some interesting statistics which explains how search engine optimization can be helpful to the small-scale business organizations and startups.

Approximately 86% of the customers prefer shopping online than going to a convenient store or departmental store. In addition, almost 29% of users choose the internet to get information about any product or services on local businesses at least once a week. These stats emphasis that search engines like Google have become a primary source to get information about the local business. Every day, Google obtains 85% of the searches that occur over the internet are done from computers, and 94.5% are done from mobile phones and smartphones. On average, 46% of Google searches are local. And almost 75% of the users avoid going beyond the first page of the Google search results.

Small business SEO tips which you can use to increase the value of your brand

1. Content advertising:

Before we start exploring factors of on-page and off-page SEO, let’s discuss content. Content will not only help you in attracting search engine but also guides your organization in making a connection with site visitors. If you have a quality and relevant piece of information about any product or service for which a user is looking for, the chances of your website doing better on the search engine are also increased. In the same way, if you have an engaging and interesting content over your website, the chances of a visitor converting into a potential customer are also increased. Here’s the list of content you can try to rank good on the search results:

  • Social Media content
  • Blog posts and articles
  • Infographics and various other visual content
  • ‘How to’ guides and tutorials
  • Ebook publishing, etc.

2. On-page SEO:

The on-page SEO is a type of SEO technique that happens on your website itself. You have to work hard to improve various factors over time by following the best SEO for small businesses. The on-page SEO is way beyond our content marketing. In fact, it is a lot more at a deeper level of our website’s HTML. Below is the list of the things you need to take care of when you are performing on-page SEO for small business website:

  • Meta description
  • Title tag
  • Sub-headings
  • Internal linking
  • Image name and alt tags, etc.

3. Off-page SEO:

In a way, you have control over all the on-page SEO factors; there are some aspects of off-page SEO that plays a vital role in the success of any website on the search engine. Even though you don’t have direct control over these factors, there are certain ways that increase the chances of your site doing better on search results. Here are some of the things you need to take into consideration when you are performing off-page SEO for small local businesses:

  • Trust
  • Social media campaign
  • Back-links
  • Social bookmarking
  • Forum signature
  • Comment link

These were some of the latest strategies and methods which you can use in performing SEO for small business websites. These are the best small business SEO tips which are 100% accurate and safe to perform in 2019. Still confused with search engine optimization and its benefits? Do not worry. Executives of Guru Technolabs are here to help you with clearing all your doubts. These executives are aware of all the minor and major factors which are responsible for optimizing your site on Google or various search engines.

Below are some of the things which you need to take care of when you are doing off-page SEO for small business website:

  • Blog posting and article sharing
  • Guest blogging
  • Social Media engagement
  • Social Bookmarking
  • Forum submission
  • Comment posting
  • Image or infographic submission, etc.

These were some of the techniques and strategies which you can use in 2019 while doing small business SEO. If you are an owner of small business and want to earn handsome revenue from your website then SEO for your small business website is highly recommended. For the last couple of years,  Guru Technolabs is the perfect place to contact to create an amazing online presence. They have a team of highly-qualified SEO executives are aware of all the latest tactics and strategies which are trending.

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Written by Ravi Makhija

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