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Types of SEO – Which is Best for Your Business?

For new and successful companies to prosper, choosing the right kind of SEO pricing package is very important, as money must be spent judiciously to increase profits in the long run. Identifying the right kind of SEO package with realistic pricing and goals is crucial; many of the best SEO services offer effective and competitive SEO pricing packages, which will be beneficial for their client. However, it will be good to note, that not all agencies use the correct method and sometimes are looking to hoodwink their clients into paying extra for faster growth. Genuine companies will always try to employ methods which will be slow but will steadily increase the traffic to your website.

Read on to understand the difficulties and hurdles that you must avoid in order to peacefully run your business with minimum trouble.

Types of SEO Services

There are two kinds of services one can choose from, although for best results, there is only one option. Companies can offer white hat SEO or black hat SEO services. However, if you want your business to prosper, white hat SEO is the way to go. That way, you will never have to worry about Google penalizing you and downgrading or even blocking your website.

White Hat SEO Service

White hat SEO service will work towards improving your website ranking within the set parameters of the existing guidelines of the search engine; this is usually what the best SEO services offer. Some examples of white hat SEO service are high-quality content, website optimization, and restructuring and so forth.

Black Hat SEO Service

Black hat SEO service works in exactly the opposite direction, with lower SEO pricing packages. While initially, it does seem like the website is succeeding, the techniques used are detrimental to your business over a period of time. This provides you with short term high ratings, with the help of keyword stuffing, cloaking/hidden texts and so forth. Unfortunately, for first-time business owners, who are not aware of the consequences, fall for faster return method. This eventually fails and traps the business owners. Another drawback of this technique is that search engines have set parameters of how SEO should be handled. Black hat services usually end with punitive measures against the website owner. This will automatically rank the website with negatively, as the Google Guide Master Guidelines.

Grey Hat SEO Service

The third and last type is called the Grey Hat SEO Service. This is when SEO companies are trying to combine techniques of white hat and black hat SEO services to ensure balanced and trustworthy techniques. Grey hat search engine optimization is easy identifiable by the pricing which is generally affordable, as some of the ones which are used under the black hat services are questionable in nature.

Now that as a business owner, you are aware of the types of search engine optimizations which are available, you can make a knowledgeable and informed decision about what to choose from when the products and services are being pitched. While the best SEO services also have affordable pricing packages, it is important to have clear communication with the agencies to avoid trouble.

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Written by Rachael Jones

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