Balakumar
So, the targeted audience downloaded your app? Now what? After setting a successful marketing strategy and reaching your set KPI’s for the install rate is not just enough. It’s just beginning to a new journey. Your work just doesn’t end here but starts from here. You don’t want your potential audience to just download your app rather you want them to utilize the app in their daily routine. You won’t want them to remove your app after five minutes of downloading.
The majority of us stop using an app after a period of time. Wonder why? For starters, it isn’t of much interest to us after a while. And secondly, the app isn’t giving them something to get engaged with. The app just sits on the phone and the engagement of the user becomes less than none.
Mobile applications are widely known for their low retention rates. The following graph depicts the downloading trend of mobile applications, from day one of downloading to the 30th day.
All the mobile app owners are finding ways to make the audience stick with their mobile applications. We are writing this article to provide pro tips to all of them so that they can make their audience engaged at all times.
Familiar with App stickiness?
Well, stickiness is basically a measure to know how frequently a user engages with the app. An app that adds value to the user’s life and compels them to return again and again is the sticky app. Making your app sticky is the aim of this article. We will help you to build such a strategy with a handful of tips.
1. Make your App Functional:
Most of the times we download an app and don’t find it helpful or intriguing at all. Or doesn’t find it user-friendly. Well, the simplest of all things you can do is make your app interface as user-friendly as possible. Add a guide at the start of the app which explains its functionality to the users. The second and important factor is the easy onboarding process. If you make the onboarding process a tiring one no one is going to use the app. Because we know “The first impression is the last impression” A survey by Appster says that 72% of respondents think that a key factor to keep using an app is an easy onboarding process- which ideally should be less than a minute.
Keep your app up to date. Keep fixing the bugs and make it even more interactive with every passing day. A clumsy app certainly won’t retain the users.
2. Push Notifications are of great help:
Recent stats have shown that 46% of the people who have enabled push notification spend 11 or more sessions on an app as compared to the 25% who have not enabled the push notifications.
Push notifications bring a very positive impact on the engagement rate if used properly. The majority of users think that acceptance for push notifications have improved in recent years. 90% of users actually feel pleased to receive a push notification per week.
3. Provide incentives to users:
Providing incentives to users is also a great way to keep them constantly engaged. Take Uber as an example. They constantly provide little discounts or free rides to their regular users so they keep on visiting their app. Most of the e-commerce stores also use these techniques. Amazon, eBay, etc. provides a discount on several of the products. Like Amazon have a special section of today’s deals in which they provide particular products on discount every day. This also goes for every business. For the telecommunication industry, if Cox communication wants people to get engaged with their mobile app on a frequent basis then they would offer their regular customers some incentives. It could be Cox live chat or some special discount on some bundle deal etc.
4. Deep-link your Mobile apps:
We all know that mobile apps don’t have the URL’s and we can’t link them up in a normal way. This is where deep-linking comes in. Deep linking enables your mobile apps to link to a specific location or another app you’ve downloaded on your mobile. You can link your app to other websites, social media pages, or other apps. Deep linking- as the name suggests connects a user with the app on a deeper level which makes the app experience all the more better for the users.
5. Frequently Seeking Permissions:
Surveys have shown that app which frequently asks for the permissions to access the gallery or other personal information pisses people off. Permission requests are a big turn off for the users. Here are a few points you need to keep in mind while forming your app permissions:
- Keep the permission requests as simple and few as possible
- Never bombard the user by asking permissions
- Describe the permission requests in a clear manner
Allow them to choose from the permissions. Do not enforce.
