Is video marketing worth the investment? Yes, because video marketers receive 66% more qualified leads per year and achieve a 54% boost in brand awareness. Naturally, a lot of brands leverage videos to maximize their reach and sales and in the process, achieve their true potential. The best thing, you can create various types of videos for marketing (product/ service videos, how-to videos, brand videos) and post them on popular channels like YouTube. From product reviews to recommendations, tutorials to presentations, video marketing can be used in various ways for reaching out to the audience.
Here are some of tips to maximize your reach and sales with video marketing –
1. Have a compelling story
You need to know that only quality videos have takers on the web. Unless yours has a compelling story, it will find it hard to grab attention. The story or message presented in the video has to interest the target audience, enrich them, entertain them or inform them to bring any positive impact on your brand. When you create videos for marketing purpose, always keep in mind your customers as they expect some sort of value out of your brand building measure. So, keep this in mind and try to create videos that has a story to engage the audience.
2. Keep the video as short as possible
It’s always a mistake to create long videos hoping that would keep audience hooked for longer. Rather, shorter videos ensure better conversions provided them are value addition in nature. You also need to understand that users today have a very short attention span. You need to give them good reasons to watch, and keep watching, the video. The focus should thus be on grabbing the attention within the first 10 seconds itself and then users proceed ahead with your theme. The real message should be clear as early to viewers so that they can relate to the video and give their time further.
3. Include a Call to Action
Like marketing content, your videos too should have a call to action (CTA) to encourage customers for an action. It’s also a good strategy to put the CTA at the end of the videos but only having a tag at the end is surely not enough. You should consider including anther CTA somewhere in the video so that viewers can be persuaded to take the intended action. Mid-roll CTAs can be tricky as they might disrupt the flow and annoy viewers which you would never want to happen unless it looks and move organically.
4. Optimize your content
A lot of marketers think that having a great video is enough to achieve amazing marketing results. Well, they are wrong because videos won’t get shared on own unless some push is provided. SEO can give this push for giving superior visibility to your videos in SERPs. So, the focus should be to optimize the content of the video by including well-crafted descriptions into them. It’s also necessary to use video sitemaps or mRSS feeds to get the best results out of your video marketing. Unless you optimize the content, you won’t be able to leverage full potential of videos for sure.
5. Share your video across platforms
Most marketers prefer to post their videos on only popular sites or platforms like YouTube, Vimeo, Daily Motions. They should understand that social media channels are also a great destination for their videos to reach to a wider audience. In fact, videos should be shared virtually everywhere on the web as a top digital marketing company does the same for maximum results for brands.
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