Top 5 Link Building Tools and Software in 2020

We are at the beginning of the new year and there’s no better time than now to think about how you can move your online business to the next level in 2020. No strategy of growing your online reach and conversions is likely to succeed if it doesn’t include a robust link building plan. Yet, manual link building is a tiring, time-consuming process whose prospects of success are never guaranteed.

Link building tools help you automate and streamline your SEO processes thus greatly enlarging your ability to draw visitor traffic to your website. All link building tools and software aren’t created equal though. There are tools that have consistently demonstrated the ability to deliver results. Here’s a look at the 5 link building tools you should be looking to add to your digital marketing arsenal in 2020.

1. Ahrefs

This is perhaps the least surprising inclusion in our top 5. Anyone who has been in the business of SEO for a couple of years would have encountered or used Ahrefs at some point. It’s a tool that has developed a stellar reputation as one of the best backlink research tools in the market. The volume of research data it generates usually matches the Google Webmaster backlink results and is sometimes even more.

Use Ahrefs to comprehensively uncover your rival’s link building strategy and adopt the techniques that seem to be working for them. Ahrefs’ Content Explorer shows you what content in your niche is more likely to draw in target market traffic. Track your search ranking, set up custom alerts and keep tabs on brand mentions.

2. Linkio

Is Linkio – SEO Software – The Best SEO Management Tool? Linkio is a relatively recent market entrant but has made huge inroads in the link building space especially in the area of anchor text planning. Its rapid success can be attributed to its strategy of marrying the strengths of Ahrefs with the intuitive insight of a human SEO expert.

Linkio is a tool that will help in monitoring the backlinks and optimize the anchor texts for maximum benefits and stay neutral. Maintaining a quality backlink profile with diversified anchor texts you can be sometimes very difficult and you should always use a tool made especially for that purpose.

So, basically, it equips website owners and SEO professionals with the anchor text options they need to make informed digital marketing decisions. Linkio leverages extensive data and is automated, flexible and user-friendly. You can link it to your Ahrefs account in order to keep the data fresh and automate backlink imports.

3. Moz

Moz is one of the oldest names in SEO and its inclusion here is evidence that its staying power has not been by accident. While Moz offers numerous features to boost your website’s SEO, it’s excellent link building capabilities aren’t talked about as much as they should be.

It tracks backlinks to your website or a competitor’s. Moz has a spam analysis module that reduces the chances of your website’s link building strategy landing in the crosshairs of Google’s crippling penalties. Run a website audit that suggests changes and new approaches to your link building technique. Generate a customized report that highlights different elements of your site’s SEO performance.

4. SEMRush

SEMRush helps you track your search results ranking daily and sends you a weekly report showing your search engine and social presence. But more importantly from a link building perspective, SEMRush allows you to run a detailed keyword analysis of your competitor’s backlink landscape.

You can also see what ads your rivals are running so you can create similarly targeted ads of your own. Keep track of your own backlinks and regularly conduct a deep link analysis.

5. SE Ranking

SE Ranking is an all-inclusive SEO tool that’s focused on turbocharging your SEO efforts. It comes with exhaustive backlink tracking and monitoring tools. The search engine rank tracking is especially accurate and gives you a nearly real-time view of your link building and SEO efforts.

Keep a close eye on your online rivals with competitor analysis and use the website audit feature to identify areas that need improvement.

Link building is important not just for increasing traffic to your website but also for raising your website’s SEO score and authority. By leveraging these proven link building tools, you will be in a great position to.

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Written by Wendy Dessler

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