Matthew Smith
Your website is up and running.
It is getting traffic too – which is a great sign.
But are you able to convert the traffic?
If you are like most online marketers, you’ve probably spent a great deal of time perfecting the usability of your website. You might have spent days crafting seamless copy and creating hard-to-resist call to actions.
While all of this is important to improve website conversions, it isn’t enough.
There are many other things that need to be taken into account if you want more visitors to convert to customers.
How to Improve Conversion Rate?
The New Year calls for new strategies and plans for your business. If you are not happy with your website’s conversion rate, it is high time you start working on it.
If you feel that your website needs some serious help then this post is for you.
Following are some sure-shot techniques that will help you improve conversion rates.
Create a Personal Experience for the Users
The importance of targeted marketing can never be underestimated if one wishes to make their business successful. If you are talking to everyone on your website, you are not going to get your message across to anyone.
The process of website optimization for conversion begins with personalization.
Don’t try to make your website a one-size-fits-all because that’s not how it works.
Personalize the headlines and the content of your website. Tell your customers why they should choose you over your competitors.
The next step to personalization is creating a tailored user experience for each of your visitor. You can try including a personalized greeting every time someone visits your website. The more personalized your website is for your customers, the more are the chances of converting them into your customers.
Test Different Types of Content and Focus on What Works
Don’t create just one content offering and take it easy. There’s nothing you can offer that will do all the hard work for you.
If you wish to understand what your audience craves, you need to try different pitches. Offer them multiple lead magnets to understand what works for them the best.
From webinars to discounts, checklists to pricing, try to work on what your customers like the most and they will be happy to convert from prospects to your customers.
Keep in mind that you need to create content that’s optimized for your audience.
Highlight Value Proposition
Value proposition is one of the most important pieces of content for your website. It is a concise, clear and easy to understand statement about why customers should choose you over other businesses.
It also includes a clear statement about what benefits they get if they make a purchase from you.
If you haven’t yet shared your value proposition on your website, or it isn’t obvious, you need to put it up as the main headline on your home and key landing pages.
Placement is very important if you wish to gain the most from your value proposition.
Optimize Web Design
Web design matters a lot when it comes to conversions. It is a well-known fact that people prefer minimalistic web designs.
Does your web design have too much going on here and there?
Are there too many whistles and bells?
Is it difficult to read and comprehend?
People today have a reduced attention span. This means that you don’t have too much time to impress them. If your website is too complex, your website visitors will likely look for something simpler that doesn’t take too long to understand.
With a simplistic design, you will be able to put the focus of your customers on the content, which is all that matters to improve your conversions.
You also need to work on improving your site speed. Your conversions can decline by 7% if your website even has a one second delay in the page loading time. It is best to not challenge the patience of your audience and give them a quick and easy solution to their needs.
Add a Live Chat Feature
Live chat feature is found to have a great impact on the conversion rate of your website visitors. Having easy access to a company representative allows website visitors to get immediate answers to their queries, doubts, fears, and uncertainties.
Many of these things stop prospects from making a purchase.
When they know that getting answers to their questions doesn’t involve hard work, they will likely stay on your website and get the information they need. This can help you improve conversion rates.
Work on Your Company’s Blog
Adding regular blogs to your company website can help you improve your rapport with the audience. They’ll consider you a credible source of information and keep coming back to your website when they need to get answers or solutions to their questions.
However, quality of content matters more than its quantity.
Write blogs on topics that are in-line with the interest of your customers.
Give them useful information that can help them in any way possible.
If you are not really confident about your own blog writing skills, it is best to leave the task to professional blog writing services. With these simple efforts, you will be able to register yourself as a trustworthy website. This translates to more traffic and hence, an increased chance of conversion as they will consider your business reliable.
Offer Multiple Payment Options
One of the most common reasons of low conversion rates and high shopping cart abandonment rate is the lack of multiple payment options. Not all online customers use the same payment methods. If they don’t find their preferred payment method on your checkout page, they are most likely to quit their shopping there and then.
It is important to provide them with multiple payment options so that they can easily complete their purchase.
Another important thing to work on is your website security.
Many people don’t trust websites enough to put in their credit card information in them. With an increase in the cases of online theft, most customers are cautious of providing their personal and credit card information to just any random website. To make sure your website doesn’t suffer because of this, it is best to make your website as secure as possible. But, just making it secure will not do the job. You also need to create trust among your customers, which is only possible by communicating with them at the right time and through the right medium.
You need to build your credibility among your prospects so that they don’t have to think twice before making a purchase. Work on improving your credibility through social media and customer service. Also, include an address where they can contact you in case something goes wrong.
Create a Sense of Urgency
Creating a sense of urgency and adding a timeframe to your specific propositions can push your customers to make faster decisions. But the question is, how are you going to create a sense of urgency?
It is simple: offer them limited product availability, give them limited time discounts and offer them exclusive deals that will encourage them take action quickly.
If you have a tangible product, including the remaining number of items in stock also creates a sense of urgency in customers.
Creating a sense of urgency can give you a distinct advantage over your competitors. If your prospects are stalling on whether to buy from you or not, these simple offers will preclude them from shopping around and they’ll make a purchase from you.
Use Testimonials and Add a Guarantee
Testimonials and reviews from your previous customers can have a positive impact on the prospects. They provide social proof and reduce the uncertainties they may have in mind. Use testimonials on the landing pages to tell your prospects what to expect from your business.
Another important and highly effective tip to improve your conversion rate is to include a guarantee. This lets the prospects know you are a responsible business. You can include a no-questions-asked refund policy or any such guarantee that makes them understand that you take responsibility and put your customers first.
It is important to keep in mind that the key to improving your conversion rate is to test, test, and test. What’s working for one website may not work for you. As mentioned before, there is no one-size-fits-all strategy when it comes to online marketing and conversion rate improvement.
You have to keep working on different things until you strike gold. Implementing the above-mentioned conversion tips can help you improve your conversion rate and grow your bottom line.
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