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Why Is The Email And Sms Marketing Important For Websites?

The vertical of the digital landscape, over the several years, has shuffled to a greater extent.It results in many opportunities for the strategic marketers in the terms of business communication.

Smartphones and mobile have made communication easier for the promotion of business.There are many SEO Companies in Delhi providing SMS and email marketing services in the budget.

Mobile is a platform where email, social and mobile communication takes place.However, SMS marketing is considered more effective marketing strategy.

SMS Marketing

SMS marketing has become the new tool for marketing among different market strategies.SMS marketing is considered as one of the most effective forms of marketing strategy.

There is a misconception about SMS marketing that it is too costly but in reality, it offers greater brand reach to the end customer. Either customer has a smartphone or not, it targets both of them.

There are few major benefits of the SMS marketing at first glance:

1.Maximum audience

In Delhi, survey says that every individual has 3 mobile connections in the city.There are a large number of people who love to text and receive the message.That’s why even the SEO services in Delhi believe that SMS marketing is one of the effective ways of communication to the masses.

2.More chances of an instant reply

Every one carries his/her mobile phone in the pocket.The probability of getting open the message is much higher as compared to any other marketing strategy.

Text messages are answered instantly which increases the chances of business. The best SEO services in Delhi are very good at business promotion.

Types of SMS used in SMS marketing

1.Short Code

2.Vanity Short Codes

3.Short Messaging Service

4.Premium Rate MMS

Email Marketing

Email marketing is also a very easy, effective, personal and popular way of business promotion.34% of world’s population use email which is 2.5 billion people of the world population.

It is predicted to increase the number of people who use email in next two year.Email is a popular way of communication nowadays, still if you have a doubt on email marketing.

There are various reasons which tells why you should not ignore and underestimate email marketing.These are as follows:

1.More effective than social media

A study was conducted in 2013 by Custora (a software company in New York) which revealed that customer acquisition via email marketing has quadrupled in the past four years.

7% of customer acquisition was accounted by email marketing.


Email marketing is simple, less expensive as well as efficient. It helps the business owners to reach many consumers at the rate of nothing.

People who have just started their business and have less budget, email marketing is better than any other technique like radio, television, etc.

If you are looking to expand your business with the help of SMS and E-mail marketing then there’s nothing better than hiring a professional SEO company in Delhi for SMS and email marketing service.

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Written by aaryansingh

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