We know content is the king. However, without a content marketing strategy, it is lost in the dark of the SERPs. A recent survey by Marketing Charts revealed that nearly 64% of respondents had emphasized on building a scalable content strategy.
Thereby, I am going to give you five simple ways to improve your eCommerce content marketing strategy in the current post.
1. Define Your Shoppers’ Persona
Generally, we write content for an eCommerce site to address the targeted audience. It means knowing your audience is mandatory through deep user research. It also helps in the creation of user personas.
- Data Gathering:
Google Analytics, social media analytics, and third-party analytics are useful tools to get insights into user behavior. At the initial stage, running Guerilla Survey or collecting buyer feedback through site modules, you can define your buyer persona easily. It can ultimately help you in preparation of content strategy and writing content accordingly.
- Business Goals & KPIs:
However, to set up a content strategy, you need to define business goals first and established KPIs later on to measure everything. These kinds of exercises will enable you to create content that your target audience would love and respond to it positively.
- Leverage Potential of Data Mining:
Today we have AI and associated technologies to help in the analysis and running inferences based on the data collected for the creation of user persona that makes life all the more simpler and easier.
2. Define Content Types & Document Content Strategy
IT IS the modern eCommerce store THAT IS usually equipped with multimedia content support like images, audios, and videos along with rich texts, making it all the more mobile-friendly.
- Textual Content:
Product description, web page copy, case studies, reviews, lists, and user guides are ALL the prime textual contents required for an average eCommerce. For off-page content, we can consider articles, blogs, guest blogs, press releases, and emails amongst the best content types.
Impacts of images are higher than mere texts on the average readers. However, images with high resolutions & KBs can affect page loading performance. It means you have to be ready for the preparation of high quality, but lightweight images by applying compression technologies and techniques.
Currently, it is the trendiest visual content type used on eCommerce and their off-page marketing. It is a combination of the best of both worlds, images, and texts simultaneously.
- Videos & Animations:
Similarly, be ready for videos and animation to depict how to use eCommerce products and how real-world applications of your products or services are working.
- AR & VR:
Emerging technologies like Augmented Reality & Virtual Reality are new but effective aids in product presentation and sales.
The majority of content marketers and eCommerce merchants are missing a vital step in content marketing. They used to miss preparing documents for content strategy. Defining and writing content strategy is a highly useful practice in running a successful campaign.
3. Establish Content Channels & PrepareContent Accordingly
Content Auditing Tools:
SEMRush and Screaming Frog are content auditing tools to audit content on your site as well as your competitors’ sites. It helps you to define the most beneficial content channels working in your niche.
Similarly, Buzz Sumo helps you to know content behavior on different content distribution channels; for instance, content shared by network, type, length, and previously top content.
You can go to take the help of such advanced tools and fix your content channels while running an Omnichannel content marketing strategy.
Social Media Channels:
You should consider the following social media channels to obtain the most out of it. Facebook, Instagram, Twitter, Pinterest, LinkedIn, and YouTube are multimedia content sharing social channels. You must bear in mind that each social channel has different lengths and types of content requirements. Thereby, you have to adhere to their rules and learn the art of efficient content writing for all.
4. Prepare Content with SEO & Performance Optimization in Mind
Ecommerce websites mostly need on-page content with on-page SEO strategies and similarly for off-page content for off-page SEO.
- After precise keyword research, a content writer or creator has to infuse such keywords in the content in the most natural way.
- Comprehensive and catchy titles and subtitles must contain your prime business keyword.
- The content body should have keywords evenly distributed, and content must be easy to read and abide by the scanning methods.
- Short paras and bulleted content improve readability and content presentation.
- You can brand your content with the brand theme, logo, and brand slogans.
5. Prepare Content Calendar for Organized Distribution& Content Marketing
We have seen that we use multiple channels to distribute our content for marketing. Moreover, we have multimedia content, along with texts. It means we need well-planned content creation and distribution management to hit our content marketing goals and be within reach to the targeted audience.
It demands the use of content calendar to schedule your content marketing with the active participation of content developers, content curators, and content distributors (for posting/uploading the content) as well as content manager along with SEO and SMO teams.
In due course, Asana and CoSchedule, like content editorial calendar software, can help you manage content development and distribution process among the teams located across the globe.
This software helps us to place content requirements, deadlines, and prepare reports.
Who Can Help You in Your Ecommerce Content Marketing?
Indeed many Ecommerce Development Companies, have Avant-grade eCommerce marketing teams to shape your content marketing strategy. Moreover, it provides adequate resources as well as required services.
In summary, eCommerce content marketing eventually demands solid content strategies and implementations. So get ready to discuss it all over here in the comment.
This post was created with our nice and easy submission form. Create your post!