It is no secret that in the past few decades, technology has quite literally taken over the world. Whether it’s a small startup or a huge multinational organization, everyone has gotten on the technology bus. Almost everyone is using technology to either improve or promote their business. Technology not only makes things more efficient but it also saves time.
According to a study, around one third of small business owners said that technology is their number 1 investment priority in 2015. Whether you have a small business or a large one, here are a few reasons how technology can help you promote and improve your business.
Social Media Presence
Let’s be real, it’s 2019 and your social media presence matters. Many businesses who think they are doing just fine without social media can probably do so much more or might not stick around for long. A social media presence is essential – no matter how big your business is.
The best thing about the internet is how it really is endless. You can either join all the popular social media platforms (Who can even keep count at this point?) or just join your favorite one. If you believe your business needs a lot of exposure, you can join Facebook, Twitter, Pinterest and Instagram. These are the top four social media platforms every business needs to be.
Twitter is a great way to not only market your product and services but also engage with your audience. Engagement with your target audience is essential and this is exactly why you should use Twitter as much as possible. People can easily contact you with their queries, comments, complaints and even their feedback.
Facebook is one of the most popular social media networks in the world. Thus, it is a great place to market any product or service. Another great thing about Facebook is how people from all generations use it. Whether they are boomers, millennials or Gen Z, Facebook is truly for everyone. if your product is something that can be used by everyone, you’re in luck. Facebook is the platform for you. Not only is it efficient, easy to use but it’s quite affordable, too!
Instagram has users from all over the world. The best part about Instagram is how engaging it can be. People can easily tag you into photos and comment on your page. What makes Instagram stand out is the lack of text and more pictures. People prefer pictures over text and Instagram is the place to get exactly that. If you want to promote your business using pictures, try Instagram today.
With social media, businesses also need to be careful with what they say. One little mistake can cause heavy damage to you and your company. Make sure all your tweets or posts are screened so there is less chance of getting in trouble. If you’re scared of joining social media because of the pressure and backlash you might receive, try starting with one platform and slowly expand. LinkedIn is also a great place to start if you want to join the internet world.
Update Your Website
Another way to use technology to grow your business is by working on your website. If you haven’t updated it in a while and feel like it needs revamping, go ahead. Your website is one of the first things your customer visits. Your website has to give an impression that your customer can trust you and should buy from you.
Add pictures of your products; write something about your company and why you started it. Talk about what inspired you to do this and how it can change the customer’s life. Always make sure to give options where your customer can contact you. If they feel like they can easily reach you, they will feel more comfortable in buying from you. You can also use content writing services to work on your website.
A great way to use technology to promote your business is automated e-mails. Not only can you reach a huge audience but it’s also completely free. Make sure you don’t spam your users or they might unsubscribe. Your emails should be short but informative. Give them something to get curious about.
Use your website to market your e-mail and get subscribers. Tell your audience that they will get discounts and coupons if they subscribe to your e-mail to make them feel special.
Use Videos and Infographics
Infographics are a great way to not only engage with your audience but to also get the point across. Infographics are pretty common these days and can include images, audio, tables and graphs. It is a great way to keep it concise but also keep the viewer interested.
You can also use video advertisements to promote your business. Make sure your videos aren’t too long or the viewer might get distracted or bored. Keep it informative but also try to evoke emotion in your audience. If it’s something that they can relate to, they will remember it for a long time.
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